HELLO! I'M LUIZA BIODERE.

Product Design Specialist

Own end-to-end UX/UI strategy for communications, payments, and onboarding. Turn insights into actionable improvements with Product & Engineering. Analyze product/conversational data to optimize flows and human-AI benefits, define experimentation mechanics (activation, conversion, CSAT, FCR, handling time), lead documentation/standardization of UX, UI, and Design Systems (tokens, components, accessibility), to drive consistency and GTM readiness.

Senior Product Designer

Built the mobile Design System (tokens, components, accessibility), and led UX instrumentation, owned onboarding, digital account, fraud, collections, and back office. Rebuilt home/offerings/login and tested, redesigned collections/back office, implemented design QA to raise release quality, mentored designers and partnered with Product/Eng/Data/Risk to ship secure, scalable iOS/Android experiences.

Senior Product Designer

Joined cross-border payments infrastructure company to support the B2B team, led user research and organized design processes within the Hive group. Owned discovery + delivery for Corporate and Total Partners from inception (benchmarking, workshops, prototype validation) to direction, drove feature design, instrumentation, and UX metrics to inform decisions and measure impact.

Mid-level Product Designer

Owned key experiences across consumer mobile and managed stakeholder, led discovery workshops, feature ideation, and new product exploration aligned to user needs and business goals. End-to-end workflow: research, benchmarking, empathy maps, Crazy 8s, journeys, impact-value prioritization & MVP, prototyping/usability tests, handoff, Design System upkeep, continuous discovery.

Mid-level UX/UI Designer and Chapter Lead

Established UX/UI from the ground-up: set rituals, hired/trained designers, formalized processes, evolved design system, workflows, ops, and sprint. Led end-to-end design (research → testing → continuous discovery) for with mobile restaurant/marketplace apps, external sales app, CRM, and ERP in tight partnership with Product & Engineering.

Junior UX/UI Designer

Pioneered UX/UI as the first Product Designer: set rituals, hired/trained, formalized processes, evolved design system, ops, and sprint. Led end-to-end design (research → prototyping → testing → continuous discovery) for web, mobile restaurant/dashboard + marketplace app, external sales app, CRM, and ERP with Product & Engineering.

Web Designer

Led user research (Google Analytics, interviews, A/B tests) and built end-to-end WordPress landing pages. Ran paid social (Facebook/Instagram), branding, and content, iterated on learnings to lift engagement and lead capture.

Trainee UX/UI Designer

Supported end-to-end work—from discovery and client alignment to wireframes and interactive prototypes—for web and mobile. Contributed to apps, software, e-commerce, and marketing products across education, labor, healthcare, and enterprise.